WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
How Do We Ensure The Future Of Digital News Funding?
WEBAug 22, 2024 · According to Williams, three things are needed to support new funding, or reinvestment, into digital news content: Insights: to support the qualitative and quantitative narrative around the effectiveness of news as an advertising medium, with a renewed focus on content and context. Courage: Advertisers (and agencies) need to be less afraid of ...
Ebook Archive - ExchangeWire.com
WEBIn this post-ATS London 2021 ebook, partners from across the advertising and marketing technology industries share their tips for navigating the year ahead against the backdrop of an ever-increasing focus on privacy and customer centricity.
The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games
WEBAug 5, 2021 · Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming.. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and organic growth? We've been running Merge Games independently for 11 years now, extremely successfully and ...
Adelaide Announces Global Partnership with PubMatic to Launch …
WEBDec 19, 2022 · Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data.. As the first sell-side partner to curate inventory based on Adelaide attention data ...
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
Apollo Funds Complete Acquisition of Yahoo - ExchangeWire.com
WEBSep 6, 2021 · Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s premier global technology and media companies. With the close ...
Disney+ Global Subscriptions Balloon to 50 Million; CNN
WEBby Grace Dillon on 9th Apr 2020 in News. In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media.
LoopMe Launches PurchaseLoop Measurement to Analyse Real …
WEBSep 28, 2021 · LoopMe, the leading outcomes-based platform, today (28 September) announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.Designed for agencies, brands and publishers to measure media effectiveness throughout the entirety of their campaigns, PurchaseLoop Measurement provides rich …
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