However, its My Selfie feature automatically enrolls you into allowing your My Selfie data to be used in marketing materials. The My Selfie feature tells you of its intentions during setup, but it's pretty easy to skip over it and continue through the process.

At its annual Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app’s My AI chatbot is being updated to work more like Google Lens, as it can now respond to more complex Snaps.

To see if you have the setting enabled, select your profile photo in the top-left corner of Snapchat, tap the settings cog in the top-right corner, and then choose My Selfie. From here, toggle off the See My Selfie in Ads setting.