Diageo has announced the launch of its new global luxury division, a business unit that will oversee its portfolio of premium ...

From cold brew coffee to alcohol-free innovations, we take a look at some of the latest beverage launches around the globe.

Milk-based drinks are currently exempt from the UK's Soft Drinks Industry Levy: but the tax's scope could be extended to ...

Alcohol major Pernod Ricard is focusing on increasing awareness and availability of its prestige brands in burgeoning markets ...

For coffee, convenience and energy boosting qualities are still key factors for ready-to-drink coffee. However, coffee drink ...

Celsius Holdings – the company behind premium lifestyle energy drink Celsius – has acquired Big Beverages Contract ...

Molson Coors Beverage Company is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by ...

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

Hollywood actors Ryan Reynolds and Rob McElhenney have become co-owners of Wrexham Lager after purchasing a stake in the ...

Championing the success of the policy so far, the UK government wants to increase the impact of the Soft Drinks Industry Levy. It’s already announced an increase to the rates, and is now considering ...

Coffee giant Starbucks will no longer charge extra for plant-based alternatives: making soy, oat, almond and coconut alternatives more attractive to consumers.

There’s no shortage of beverage innovation out there: but which ideas truly have the potential to shape the industry in the years to come? And how can innovators get a great idea off the ground and ...