Alexandre Arnault, a son of Chairman Bernard Arnault, is being elevated to deputy CEO of the luxury group’s vast wines-and-spirits division.

Alexandre Arnault, Bernard Arnault’s 32-year-old son, will join Guiony as deputy chief executive at Moët Hennessy from the start of February. Alexandre Arnault has spent the past few years in the US as a senior executive at jeweller Tiffany, which LVMH bought for $15.8bn in 2021.

The two executives have been appointed to lead the wines and spirits division, which is navigating a slowdown in demand.

Alexandre Arnault, currently serving as executive vice president of product, communications, and industrial at Tiffany, will assume his new responsibilities as deputy CEO of LVMH’s wines and spirits division. This move, effective from 1 February 2025, will see him working closely with Jean-Jacques Guiony.

LVMH has made several upcoming leadership changes across its executive board, with new appointments set to take effect early next year.

LVMH owner Bernard Arnault has given his son Alexandre, who has links with the Trump family, the job of helping to turn around the group's wine and spirits business, a task that could be more difficult if the new U.

LVMH appointed new divisional leaders in a reshuffle that returns one of billionaire founder Bernard Arnault’s sons to the luxury conglomerate’s Paris headquarters from New York-based jeweler Tiffany & Co.

Alexandre Arnault (pictured) will become deputy chief executive of Moët Hennessy, the drinks arm of conglomerate LVMH.