Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...
In a strategic merger that underscores the growing influence of media conglomerates in India, Reliance Industries and Walt ...
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...
Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.
For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...
The financial institution has put out an RFP for this mandate.
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...
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Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...
The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...